Loyalty that works in everyday business.
Loyaltree was founded in 2025 to make loyalty easier for businesses that customers return to, with a modern reward system that does not force customers into another app.
LoyaltreeRotterdam, NL
A focused loyalty platform for businesses that want customers to come back.
Loyalty should feel simple.
We believe loyalty works best when it fits the rhythm of the business. Customers should save a pass once, staff should scan quickly, and owners should see what is happening without needing a complicated system.
That is why Loyaltree connects wallet passes, scanner actions, notifications, and dashboard insights in one tool. The goal is loyalty that helps stores bring customers back more often.
The teamBuilt by people who care
Loyaltree was built around a simple idea: loyalty software should be easy for businesses to run and effortless for customers to use.
We design around the moments that matter — a customer saving their pass, an employee scanning it in seconds, and an owner understanding what brings people back.
Renzo
Founder · Engineering & InfrastructureRenzo leads Loyaltree’s backend engineering and infrastructure, focusing on the systems that keep the platform reliable, secure, and scalable. Based in the Netherlands, he works across the product’s architecture and technical operations.
Speaks Dutch, EnglishAnastasis
Co-founder · Product & EngineeringAnastasis leads product development and user experience at Loyaltree, working across frontend, backend, and product design. Based in Greece, he focuses on turning complex loyalty workflows into a simple experience for businesses and their customers.
Speaks Greek, EnglishThe decisions behind the platform.
LT
Keep loyalty close to the customer
The wallet pass is the center of the experience because customers already know how to keep and open it.
LT
Make checkout simple for staff
Scanner workflows should feel fast enough for a busy counter and clear enough for every employee.
LT
Give owners useful control
Dashboard, notifications, and setup tools should help owners understand what is happening without extra operational work.
Built around the customer return loop.
The product direction starts with the parts of loyalty that happen every day: saving a pass, visiting again, scanning at checkout, and understanding the result.
Start from the checkout moment
Loyaltree is designed around the moment a customer returns, scans, earns, and redeems.
Focused on wallet-first loyalty
No customer app download, no difficult signup, and no unnecessary complexity in daily use.
Built for growing businesses
The product can start simple and support more locations, teams, and loyalty flows as the business grows.
Building loyalty for a business?
Talk to us about your checkout flow, rewards, locations, and what your customers should experience.